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Our Company
Our company is a family owned business, started by the current owner's grandfather, in 1911, with a
single store in downtown Jacksonville, Florida. The first store specialized in fine handmade blouses, linens, and ready-to-wear
garments. When the second store opened in the 1920's, also in downtown Jacksonville, it was named French Novelty, since many
of the items carried were imported from France, which was considered to be the fashion capital of the world. Of course, "novelty"
stood for new. Our family still operates three French Novelty stores. Over seventy-five years later, our first Ice Lady store
was opened in 2001 at 103rd Street on the westside of Jacksonville.
Here is a picture of our first store in 1919, with the founder, Salim Mizrahi, standing in the doorway.
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